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Prepare your Amazon Ads for Black Friday
Frederick Vallaeys • Oct 14, 2022
PPC Town Hall welcomes Amazon Ads Experts from MyAmazonGuy and AdBadger to share tips for holiday advertising.
Steven Pope, founder of My Amazon Guy and Michael Erickson Facchin, founder of AdBadger, joined Optmyzr cofounder, Fred Vallaeys to discuss ways to prepare Amazon Ads for the 2022 holiday shopping season. Watch the conversation and learn:
- About the growth of ads on Amazon
- How's consumer behavior different on Amazon compared to Google?
- How's keyword targeting different on Amazon compared to Google?
- Do you really have to advertise on Amazon?
- How to advertise brand-new products with no ratings?
- How to get the data to optimize your Amazon PPC strategy?
- How to mine for keyword opportunities in Amazon PPC?
- Framing your Q4 holiday strategy
- How important is video quality for Amazon ads?
- How to manage your ACoS?
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